Walmart runs are usually for grabbing stuff like trash bags, dog toys and electronics. But in a true sign of the times, you can now add La Mer face cream and Dior lip stain to your shopping list.
We recently stumbled upon the mega retailer’s dedicated Premium Beauty category, which is full of luxury skincare, hair and makeup products from a who’s who of top brands — think Obagi, Stila, Peter Thomas Roth, Laneige, Dolce & Gabbana and Urban Decay — at supremely slashed prices. (That $335 La Mer moisturizer, for example, is 15% off!)
Not just any item can get that coveted “Premium Beauty” tag. Qualifying products are either from a designer label, a boutique brand or an in-demand overseas company (like ones in Korean and Japan). If these high-end products are new territory for you, Walmart suggests reading customer reviews and ingredients lists to find the best match. And if you’re already familiar with these brand names and love a good deal? Simply start adding to cart.
Below are ET Style’s favorite luxury beauty products currently on sale at Walmart.
The Moisturizing Soft Face CreamLa MerWalmartThe Moisturizing Soft Face CreamLa Mer
Words we never thought we’d read in the same sentence: “La Mer” and “available at Walmart.” It’s true, and the two-ounce jar is 15% off the regular price. (We’re still in shock, too.)
REGULARLY $335$261.99 at Walmart
Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme BlackEstée LauderWalmartSumptuous Extreme Lash Multiplying Volume Mascara in Extreme BlackEstée Lauder
Take your lashes to the extreme with this overachieving mascara! Lengthen, thicken and embolden with just a few swipes.
REGULARLY $28$20.54 at Walmart
24K Gold Mask Pure Luxury Lift & Firm Face MaskPeter Thomas RothWalmart24K Gold Mask Pure Luxury Lift & Firm Face MaskPeter Thomas Roth
Take nearly half off the regular price of this anti-aging face mask, which contains caffeine, peridot and flecks of actual gold.
REGULARLY $80$44 at Walmart
Nu-Derm Foaming Gel Face WashObagiWalmartNu-Derm Foaming Gel Face WashObagi
Made for all skin types, this gentle cleanser should be a contender for a role in your daily skincare regimen.
REGULARLY $43$36.55 at Walmart
Sunlit Bronzer in Bali SandsBecca CosmeticsWalmartSunlit Bronzer in Bali SandsBecca Cosmetics
Even if you haven’t seen a beach in months, you can fake a sun-kissed glow thanks to Becca Cosmetics. Your coworkers will be none the wiser.
REGULARLY $38$28.50 at Walmart
Miracle Leave-In Conditioner It’s a 10WalmartMiracle Leave-In Conditioner It’s a 10
The phrase “miracle product” is often overused, but this multitasking leave-in conditioner lives up to the hype.
REGULARLY $37.99$30.55 at Walmart
Meteorites Highlighting Powder Pearls in 03 MediumGuerlainWalmartMeteorites Highlighting Powder Pearls in 03 MediumGuerlain
A few reasons to try Guerlain’s iconic illuminating pearls: Your skin will look radiant, they have a sweet violet fragrance — and you can get them for more than $20 off list price at Walmart.
REGULARLY $64$42.50 at Walmart
Stay All Day Waterproof Liquid Eyeliner in Intense BlackStilaWalmartStay All Day Waterproof Liquid Eyeliner in Intense BlackStila
Do you have a different black eyeliner for every day of the week, or is that just us? Either way, you’ll want to add Stila’s foolproof, smudgeproof liner to your stash.
REGULARLY $22$19.25 at Walmart
Naked Heat Eyeshadow PaletteUrban DecayWalmartNaked Heat Eyeshadow PaletteUrban Decay
It wouldn’t be an ET Style Best List without an eyeshadow palette. This offering from Urban Decay’s iconic Naked lineup contains 12 amber-hued neutrals to mix and match.
REGULARLY $54$41.99 at Walmart
Caviar Anti-Aging Replenishing Moisture Conditioner AlternaWalmartCaviar Anti-Aging Replenishing Moisture Conditioner Alterna
Grays aren’t the only sign of aging hair — there’s also fun stuff like dryness, dullness and breakage. Protect and replenish your strands with this luxurious conditioner, which contains caviar extract.
REGULARLY $52$24.99 at Walmart
GravityMud Firming TreatmentGlamGlowWalmartGravityMud Firming TreatmentGlamGlow
Tighten and tone your skin with this innovative face mask that transforms from white to chrome as it dries. (Yes, you’ll kind of look like a robot before you peel it off.)
REGULARLY $59$45 at Walmart
Benefiance NutriPerfect Day CreamShiseidoWalmartBenefiance NutriPerfect Day CreamShiseido
If you’re looking for a good multitasking day cream, this Shiseido moisturizer helps fight wrinkles and discoloration while combating UV rays.
REGULARLY $90$65.50 at Walmart