Trump campaign ‘used sophisticated algorithm to dissuade black voters from going to the polls’

The Trump campaign used sophisticated data to discourage an estimated 3.5 million black voters from going to the polls in 2016, it has been alleged.

The drop in the black turnout is seen as having been pivotal in enabling Donald Trump to win a number of swing states, including Wisconsin and Michigan.

Channel 4 News obtained a vast database compiled by the Trump campaign with personal details of nearly 200 million Americans.

Using complex algorithms, the campaign identified those whom they did want to vote – and those they wanted to stay at home.

The database was employed in 16 pivotal states, with voters being divided into eight separate categories.

Each group was then targeted with carefully tailored advertising on Facebook and other social media platforms.

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